Imagine: How Creativity Works

Imagine How Creativity Works Did you know that the most creative companies have centralized bathrooms That brainstorming meetings are a terrible idea That the color blue can help you double your creative output From the New York

Did you know that the most creative companies have centralized bathrooms That brainstorming meetings are a terrible idea That the color blue can help you double your creative output From the New York Times best selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity Shattering the myth of muses, higher powers, even creativeDid you know that the most creative companies have centralized bathrooms That brainstorming meetings are a terrible idea That the color blue can help you double your creative output From the New York Times best selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity Shattering the myth of muses, higher powers, even creative types, Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few It s a variety of distinct thought processes that we can all learn to use effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider s perspective travel helps He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process Then he zooms out to show how we can make our neighborhoods vibrant, our companies productive, and our schools effective.You ll learn about Bob Dylan s writing habits and the drug addictions of poets You ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move You ll see why Elizabethan England experienced a creative explosion, and how Pixar s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventive

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Imagine: How Creativity Works

  1. Jonah Lehrer Is a well-known author, some of his books are a fascination for readers like in the Imagine: How Creativity Works book, this is one of the most wanted Jonah Lehrer author readers around the world.

368 Reply to “Imagine: How Creativity Works”

  1. The short version Lehrer draws together some interesting ideas, but I feel like his rhetorical flourish sometimes gets in the way of the point he s trying to make His main point here is that creativity and innovation arises when we freely mingle within diverse ideas, but sometimes it seems like he s too busy boosting for entrepreneurs and big cities, and he lets that get in the way of his central thesis Side note I waffled between 2 stars and 3 stars In Imagine How Creativity Works, Jonah Lehrer [...]

  2. Hilarious I ve had pointed out to me that the author just got sacked from The New Yorker for making up the Dylan comments in this book.Story here guardian media us neJonah Lehrer, a staff writer for the New Yorker, has resigned after admitting to falsifying quotes.After earlier disputing claims made by a magazine writer, Lehrer admitted on Monday that he had been guilty of making up and misattributing quotes about Bob Dylan in his best selling book, Imagine How Creativity Works.Never get in the [...]

  3. I m than half way through and maybe it s just my left brain even though tests show I m sort of right brained getting in the way but I m rather frustrated about how every chapter seems to say no, it s not just what we said in the previous chapter, it s this Like relaxation is essential unless you re productive when you re under stress Then stress ADHD sufferers excel, except here, take some amphetamines and focus intently, except, hey, you lost all that right brained disparate input Perhaps it [...]

  4. July 31 update Lehrer is exposed as a big fat liar and this book is removed from the shelves because of fake Dylan quotes see NY Times article mediadecoders.nytimesWhat is sad is that no one in the publishing world seems to have a high enough degree of scientific literacy to tell that Lehrer has just been b sh ing the whole time Dylan quotes someone is an expert on that But science we ll just believe whatever the cute dork says Original review below This is an entertaining book because its ideas [...]

  5. While this is a fun book, much of it seems to be quite obvious, and covered in numerous other books This is especially true for the first half of the book, which is titled Alone I did not need to read, for the umpteenth time, how an engineer at 3M invented post it notes Likewise, it is so obvious that some of the most creative people are those whose expertise spans multiple areas.The second half of the book, titled Together , was interesting to me For example, I did not know that the area of Sa [...]

  6. I heard the author interviewed on Fresh Air npr 2012 03 21 1486071 and was utterly fascinated He told so many interesting stories, such as every researcher at 3M gets an hour a day of their workday to do whatever they want take a nap, go for a walk, play a game, etc 3M knows that that time creates creativity He also told the story of how Swiffer was invented Interesting

  7. wellI did think this book was great Until I found out that he fabricated quotes in the Bob Dylan chapter and then lied to cover it up It seems likely the investigation is still ongoing that of the book is fabricated He s creative all right but I really have no respect for him any he s a journalist after all and his behavior violates the basic ethics of journalism.

  8. FASCINATING Well researched and well written Some things seem like well duh but they really aren t If you are creative, if you aren t creative check this book out It will enhance your creative powers, and validate HOW you get to your creative state If you aren t creative, or don t THINK you are creative, you may quite possibly be surprised.

  9. In light of recent developments, I feel the need to rewrite my initially positive review Fabricating sources to support your thesis is plagiarism of the worst sort and something I struggled against while teaching composition to undergrads I did enjoy the book, but now that the quotes are in question, as a reader, I have to wonder what else was invented or ripped from context to support Lehrer s ideas The book was still thought provoking, though, and perhaps Lehrer can reinvent himself as speaker [...]

  10. This audiobook kept me rapt en route to school and home again for about two weeks Lehrer does a fascinating job of discussing, presenting, and analyzing creativity in many forms, and his information and insights have value for us personally, as communities, and, of course, as teachers I am thinking of recommending this book to my department as a summer read highly recommended Two quibbles, one audio related, one not Audio Lehrer is not a great reader While regional accents are terrific, his repe [...]

  11. I have a friend whose husband is a book rep she passes me the books that she thinks I ll find most interesting, so I lucked into a galley copy of this book I consider myself a creative type and have often wondered why sometimes the ideas flow easily and other times it feels like trying to squeeze a hammer through a tube of toothpaste Lehrer gives a good, scientific basis for why the brain works the way it does Interesting, but I can t really do anything about how my brain works, can I The genius [...]

  12. I can t say I agree with everything presented in here but I do think this book is interesting and worth reading Jonah Lehrer is a good writer, though his prose gets a bit overwrought at times when he s talking about literature It s funny His writing mimics the subject matter he s talking about When he s talking about science, his writing is direct, clear and succinct But add the element of art, especially literature, and his prose gets florid and he begins to add clauses in other words, the pr [...]

  13. Very much of the journalism based, story telling, popular science style, there is no doubt that this is a very readable book from an enthusiastic writer As someone who has trained people in business creativity for over 15 years, it was also very interesting seeing a degree of scientific basis for what we ve known pragmatically for a long time about ways of being creative As often is the case with brain based popular science, the scientific backup is primarily through studies of how the brain act [...]

  14. Lehrer does something fascinating here He talks about creativity from a personal and medical perspective what your brain does when it s stuck Then he molds this creativity model to an organizational structure, showing us how the same process works for business Finally, he fits the same findings to to a social structure.I recently read Charles Duhigg s The Power of Habit, which used the same idea going from personal to business to social but seemed flimsy So how does Lehrer succeed He constantly [...]

  15. 07 30 12 I forgave Lehrer for basically recycling his own works But then to find out he MADE STUFF UP in this bookt OK So my four star rating is going down to a three for now It might go lower if we learn that than just the Bob Dylan quotes were fabrications.07 11 12 I feel like I should begin by saying I started listening to this after listening to Scott Brick narrate The Passage and SB is pretty much the greatest narrator on the planet or so I ve been told When I started listening, I was not [...]

  16. I have such mixed feelings about this book I m a sucker for neuroscience books, and for Jonah Lehrer, and there are a lot of interesting bits in here the part of the brain that inhibits improvisation, the unique schools described at the end, the suckery of brainstorming sessions, etc , but it s also a deeply flawed book First off, there s not as much scientific research on creativity like there is on decision making Which is what Lehrer s last book is about So nothing really adds up and synthesi [...]

  17. I was desperately looking forward to reading this book I am an avid musician of 20 years, a working Illustrator and I do rehab work with adults with traumatic brain injuries The subjects of neurology and creativity are dear to my heart and some of the most profound and moving mysteries with which I consistently find myself preoccupied Unfortunately, however interesting the subjects and studies referenced in this book may be, it is a disturbingly heartless book about creativity that reads like a [...]

  18. Probably actually between 3.5 4.0 While the writing is fairly pedestrian, it is easy to follow Lehrer is communicating sometimes complex information about the creative process in a simplified form that makes it reader friendly.Creativity often seems mysterious, a gift some people have and some just don t Lehrer argues that creativity is far common than we may believe, it just flourishes under some conditions than under others.For example, cities stimulate creativity because of the close proxim [...]

  19. At any given moment, the brain is automatically forming new associations, continually connecting an everyday x to an unexpected y This book is about how that happens It is the story of how we imagine That s how Jonah Lehrer frames his wide ranging romp through the world of creativity, touching down briefly on practitioners as diverse as Bob Dylan, the 3M Corporation, Broadway producers, Shakespeare, and Procter and Gamble By examining the ways and means of the creative geniuses who produced Blow [...]

  20. I just answered a question on Quora and recommended this book, and because I didn t want to feel stupid for recommending it, because it has a low score and is quite controversial, I started reading some of the negative reviews, and all I can say is this I get it.It s almost certain that the man misquoted Bob Dylan, and that some of the stories and paradigms in this book Do drag on before they actually make a point, and there s a whole desert of things in this book that after you ve read it and t [...]

  21. In the mid 80s I stepped out of the shower and wrote the basic structure Bette Ammon and I used for the handbooks and guides we wrote for teachers and librarians over the next 15 years I met with a lawyer the next day and Beyond Basals, Inc was launched Since then I ve been surprised over and over again when a really good idea seems to fall from the sky or when I m suddenly aware of an art piece that took on its own life.Needless to say, I was eager to read Imagine when I first heard about it Ho [...]

  22. How can people become imaginative Through numerous amusing anecdotes and analysis of plenty of scientific studies, Jonah Lehrer shows how people as diverse as Bob Dylan, the man who created the Just Do It slogan and the inventor of the bacon infused Old Fashioned made creative breakthroughs Learn why Steve Jobs put the only bathrooms at Pixar in the atrium to force people to bump into one another and how travel really does broaden your mind Here are just a few tips I picked up Move to a large c [...]

  23. I loved this book A mix of concrete examples and science exploration into how creativity works, this book has loads of implications for the classroom There are tons of ideas and quotes that I ve highlighted throughout this book, such as daydream walks, horizontal interactions, color coded paper based on the kind of tasks that we are asking them to do, collaboration This book really got me thinking about how I will set up my classroom in the next year.Here s a great quote The mystery is this alth [...]

  24. The University of Utah has adopted this book for the year, which I admit is what prompted me to read it So glad I did It s a fascinating examination of the creative process for individuals, and for groups The one thing I will take away is the idea that we need to put ourselves in places where we will experience diversity in all of its richness Those kinds of encounters, even if they are seemingly insignificant, are the ones which prompt us to think in new ways Sometimes the nonexpert is the pers [...]

  25. Thoroughly enjoyable and insightful exploration of creativity and the conditions necessary to produce it Great read for writers, teachers, anyone interested in innovation and creativity.

  26. It was a real pleasure reading this book The way this young writer Jonah Lehrer, dealed with the subject fascinated me so much he s well documented once treating every single idea However, the awe I was in when I finished this book started to disappear once I read that he made up Bob Dylan s quotes for his book and that he also lied about the context in which some non existent quotes were given I think the book could still have been good even if it wouldn t have Bob Dylan as one of his multiple [...]

  27. Really enjoyed this book something interesting about putting conscious thought around what is often a subconscious process Some of my favorite quotes The concept is only the start of the process The hardest work always comes after, when you re trying to make the idea real Frustration the act of being stumped is an essential part of the creative process Before we can find the answer before we probably even know the question we must be immersed in disappointment, convinced a solution is beyond our [...]

  28. Lehrer comes at this topic with a goal to see what we can and should be doing to improve the innovation successes in the United States in the future He tries to explain moments of inspiration and examples of ongoing innovation and uses anecdotes to illustrate He has an easy style, tackles a very big subject, and comes at it from many angles It s interesting Best of all, his work can be discussed, refuted, and improved upon That s where he was leading us all along.There is something very sexy and [...]

  29. Evonne Goolagong, a stand out women s Grand Slam tennis player from Australia in the early 1970 s, was held back from greatness, by her own accounting, by her all too frequent mid match walk abouts She used this Australian colloquialism to refer to her loosing concentration when the match was on the line Like Evonne, Jonah Lehrer, despite my five stars, could have achieved even with his wonderful Imagine Unfortunately, in the middle of the first third of the book he went on a walk about by bein [...]

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